44DB — Music Collective Branding
The producers behind Nigeria's biggest records across every genre.
The people making your favourite songs finally getting the platform they deserve.
44DB is Nigeria's premier producer collective, a 9+ member team of producers whose credits span rap, alternative R&B, Afro-fusion, trap, and beyond. Founded by Tochi Bedford in 2018, the collective was built on a simple but radical idea: producers deserve credit, community, and a platform that reflects the weight of their work.
When Slate Labs came in, 44DB had the credits. What they didn't have was a brand infrastructure that matched. Under 1,000 monthly Instagram views. An identity that lived in the background... even as their music dominated the foreground.
Three records. Three moments that defined Nigerian music.
Declan Rice — Odumodublvck
Produced by Trill Xoe and JohnWav of 44DB. One of the fastest-streaming Nigerian songs at release. #1 on TCL Radio Nigeria. The record that announced a new era for Nigerian rap — made by 44DB members.
Idanski — Zaylevelten
Produced by Trill Xoe of 44DB. One of the biggest records from Nigeria's rising underground scene. ZayLevelten and 44DB — building the next wave from the ground up.
Chanel — Blaqbonez ft. Asake
Co-produced by Johnson IP of 44DB. Released May 2026. One of the most anticipated Nigerian releases of the year — 2.5M+ pre-release views. Nigeria's #1 rap song.
From 1,000 views a month to 300,000.
When Slate Labs took on 44DB, the brief was clear: build the platform that matches the cultural weight these producers carry. That meant brand architecture, content strategy, community management, and when the moment came — full music marketing campaign execution.
In May 2026, when Chanel dropped and became the #1 rap song in the country, 44DB's platform was ready for the moment. 300,000+ organic views in 14 days. 4,000+ interactions. 500+ new followers in 72 hours.
But the Chanel campaign is one chapter. The real story is a collective that now has a brand as powerful as their catalogue. And with their next project on the way — Slate Labs is handling the full creative direction and music marketing rollout.
Services delivered
- —Brand platform & visual identity
- —Social media strategy & management
- —Content production & art direction
- —Music marketing
- —Digital campaign strategy
- —Community growth & audience development
Ready to build your movement?
Whether you're a solo artist, a collective, or the label behind the scenes — your music deserves a platform that works as hard as you do.
Let's talk